The UK is planning so sober up its recently-launched 3-year campaign Change4Life, which aims to get children under 12 to eat healthier. The campaign compares a stone-age family hunting for food with a modern family dealing with youtube and games. The campaign also is adopted by Kelloggs and PepsiCo – but there is criticism towards the decision as relying on the food industry to run the campaign may work against the ultimate goal to decrease the obesity rate. According to Food Ethics magazine, children risk increasingly insufficiency in their food.
- A New Presidential Proclamation on Childhood Obesity (whitehouse.gov)
- You: No anti-junk food laws, vows Lansley (guardian.co.uk)
- Happy National Childhood Obesity Awareness Month (food.change.org)
- Food firms take over anti-obesity campaign (independent.co.uk)
- Obesity – All Information (umm.edu)