Marketing tip: are you getting paid on your recommendations?

Land Rover Defender Experience 2006

Image by KlausNahr via Flickr

It is obvious… who do you ask for good places to go, things to do or a car to buy? Who do you ask for a good restaurant? Do you better trust your friend, or an advertisement telling you to see the latest movie? According to research, up to 90% of people trust the recommendations from friends. Imagine, what do you do yourself? I once went to a Land Rover Experience day, crawling on a hilly, muddy and water-covered track with a Land Rover Defender, greenlaning with a Discovery and a Freelander. I also had a go with the at that time just-launched Range Rover. And I told all people around me that this was really a great thing to do! What do you do when you have eaten in a nice restaurant? You tell other people! I think you can’t make enough use of the power of sharing your own experience in marketing. Sometimes you even think you should get paid on the recommendations you make! Don’t you think it’s strange? The biggest business is made on telling other people about product benefits, without having the experience… and the people who share experience most often don’t get paid for their efforts. Wouldn’t you like to see that reversed?

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About joostboers

My passion? Being independent of other people's decisions. I'm horrified with what happens to pensions, or to see that people at relatively are put aside the economy because they simply are too old... at the age of 45+. Do you want to escape this threadmill too? Take action. You can do it.
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