Your Business Can Survive – in Any Economy!

D.C. Grey Market.

Image by alexmachines via Flickr

Forbes describes in a great article how any business can survive and grow, in any economy. I think the article touches to a couple of enrtepreneur’s characteristics and bare business basics. For example the stock market. This seems to be a guidance on the overall economy, and according to me it is heavily overvalued in the media. It is a derived, parallel market which turns everybody’s eyes away from what is most important: running a business that makes money. And there still is money, and people still want your products and services – you may need to emphasise the solution you can bring to them. You may need to re-focus on the benefits that you and your company may bring to the clients – perhaps this can be drastical. Where are you saving the client headaches and money? Show this and you have a benefit that is worth the price. Look where potential clients will be and allow to be found. You must be the solution – but your (potential) clients need to be aware of that. So communicate!


About joostboers

My passion? Being independent of other people's decisions. I'm horrified with what happens to pensions, or to see that people at relatively are put aside the economy because they simply are too old... at the age of 45+. Do you want to escape this threadmill too? Take action. You can do it.
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