Forbes describes in a great article how any business can survive and grow, in any economy. I think the article touches to a couple of enrtepreneur’s characteristics and bare business basics. For example the stock market. This seems to be a guidance on the overall economy, and according to me it is heavily overvalued in the media. It is a derived, parallel market which turns everybody’s eyes away from what is most important: running a business that makes money. And there still is money, and people still want your products and services – you may need to emphasise the solution you can bring to them. You may need to re-focus on the benefits that you and your company may bring to the clients – perhaps this can be drastical. Where are you saving the client headaches and money? Show this and you have a benefit that is worth the price. Look where potential clients will be and allow to be found. You must be the solution – but your (potential) clients need to be aware of that. So communicate!
- Why the U.S. Economy Doesn’t Matter to Stocks (fool.com)
- Free to Choose? (mg312.wordpress.com)
- It’s Okay To Scream When Business Is Bad (In fact, it’s the only way to survive) (dixonschwabl.com)
- When the Economy Gets Tough, Tough Get Going (iowabiz.com)
- Can You Survive a Double Dip Recession? (wisebread.com)